We are presenting our new brand identity at Light + Building Frankfurt to coincide with our 25th anniversary
Coinciding with the opening of Light + Building Frankfurt, the most important international trade fair in the sector, Jiso Iluminación officially presented its new brand identity. This launch comes at a particularly significant time for the company, as it coincides with its 25th anniversary.
After 25 years of experience and a presence in more than 60 countries, jiso is embarking on a new phase that reflects the company’s evolution and its vision for the future, maintaining the same commitment to professionals in the sector and strengthening its position based on its experience in lighting.
The new identity has been designed to clearly express the values that define the company. The logo is presented in lowercase letters , a decision that seeks to convey jiso’s closeness to its customers and collaborators. The letters j and i, placed at the same height, symbolically represent two people talking as equals, reflecting the importance of dialogue, cooperation, respect and commitment in all professional relationships. The “s”, with its organic stroke, represents the creative, dynamic and restless character that drives the brand to constantly seek new solutions. The “o”, conceived as a perfect circle, symbolises the way light expands and transforms the space around it, but also the quality, trust and reliability we bring to both our products and services.
This brand evolution also incorporates the principles that have guided the company’s growth over the years: experience, trust, proximity, quality and commitment. With more than two decades of experience in the sector, an international presence, a development and technical prescription department, high stock levels and fast delivery times, jiso continues to work to offer reliable solutions to architects, interior designers, distributors and installers.
The visual identity update is not limited to the logo. The new image includes a complete overhaul of brand assets, which will be progressively implemented across all digital channels and corporate materials at national and international level. The visual system has been designed to ensure full adaptability across all media, from websites, social networks and mailings to catalogues, brochures and corporate signage, thus reflecting the omnichannel nature of the company.
With this evolution, jiso reaffirms its commitment to continuing to grow alongside professionals in the sector and faces the coming years with a clear vision: Experience Lighting.
